Abdulrahman Waheed │ SEO Expert & Web Developer │ Lahore, Pakistan

About Me

Building digital experiences that rank & convert.

I am an experienced SEO Specialist and Web Developer with a proven track record of improving website rankings, increasing organic traffic, and enhancing online visibility.

Hands-on expertise in keyword research, on-page and off-page optimization, technical SEO audits, and content strategy. Proficient with Google Analytics, Search Console, SEMrush, and Ahrefs.

Currently working as SEO Specialist & Web Developer at ZERO Healthcare — developing full Shopify ecosystems and driving AI-powered SEO strategies.

⚡

Key Achievement: Generated 11M+ PKR revenue through high-scale Google Ads campaign management across UAE, UK, USA, Australia, and Pakistan markets.

Download CV ↓

🇵🇰 PAFLA Member — Pakistan Freelancers Association

0+ Years Experience

0+ Projects

0M+ PKR Revenue

0+ Countries

Current Role

SEO Specialist & Web Developer

ZERO Healthcare

Aug 2025 – Present · Lahore, Pakistan · On-site

What I Do

Services built for real growth.

From SEO strategy to full web development — every service is tailored to deliver measurable, lasting results for your business.

01 /

SEO Marketing

Full-funnel SEO strategy designed to improve rankings, increase organic traffic, and grow your digital presence consistently.

On-Page SEOOff-Page SEO Technical SEOKeyword Research SEMrushAhrefs

02 /

Web Development

Fast, responsive, SEO-ready websites built on WordPress and Shopify — optimized for Core Web Vitals and user experience from day one.

WordPressShopify WooCommerceElementor Speed Optimization

03 /

Google Ads (PPC)

High-scale campaign management with performance tracking and CRO — proven with 11M+ PKR in revenue generated for clients.

Search CampaignsPerformance Max CROAnalyticsRetargeting

04 /

E-Commerce SEO

Product page optimization, organic traffic growth, and full SEO management for skincare, lifestyle, and e-commerce brands.

Product SEOSchema Markup E-Commerce StrategyShopify SEO

Interested? Let's work together →

Work

Projects that speak for themselves.

Web Design

Mar – Apr 2026

Foreign Edge Consultants — Website Redesign

Designed & developed full website for international education consultancy. Custom sticky header, banner slider, 22+ destinations filter page, FELA Language Academy, UK Universities page, and Google Maps contact page.

WordPressElementor CSSJavaScript

Web Design

Apr 2026

Personal Brand Website — makrashrauf.com

Designed & developed personal branding site for CEO & Legal Strategist. Hero with animated tagline, Ventures section, YouTube podcast integration, dual-office contact form, and dynamic text animations.

HTML5CSS3JavaScript

Web Design

Mar 2026

Law Gateway Immigration — Website Design

Designed & developed premium one-page immigration consultancy site. Animated loader, aurora glow, gold particles, sliding capsule nav, and custom cursor. Pure HTML/CSS/JS — no frameworks.

HTML5CSS3Vanilla JS

E-Commerce · SEO

Oct 2025 – Present

Sereno — Wellness & Lifestyle Brand

Designed & developed 2 Shopify websites — serenolife.com (Pakistan) & sereno.ae (UAE). Clean modern layout, product pages, fully responsive. Currently managing SEO for both stores — on-page, off-page, and keyword strategy.

ShopifyWeb Design SEOE-Commerce

PPC · Google Ads

Aug 2025 – Present

ZERO Beyond Purity — Google Ads Campaign

Managing high-performance Google Ads campaigns for ZERO Beyond Purity skincare brand. Search & Performance Max campaigns with conversion tracking, audience targeting, and continuous CRO to maximize ROAS.

Google AdsPerformance Max Search CampaignsCRO Conversion Tracking

E-Commerce · SEO

Jan 2025 – Present

Purete Skin — Skincare Brand

Designed & developed Shopify store for Purete Skin. Currently managing full SEO — on-page, off-page, keyword research, content creation, and backlink building for organic growth.

ShopifyWeb Design SEOE-Commerce

Experience

4+ years. 6 companies. Real results.

From link building to leading SEO & Dev teams — a full professional journey across Pakistan, UAE, and global markets.

ZERO Healthcare

📍 Lahore, Pakistan · On-site

9 months● Current

SEO Specialist & Web Developer

Aug 2025 – Present · Full Time

Designed & developed Shopify website for ZERO Beyond Purity from scratch
Developing ZERO Healthcare website for improved digital presence
Managing Google Ads campaigns — Search & Performance Max
AI-driven keyword research and competitor analysis
Technical SEO audits — fixing Core Web Vitals issues

Safrin Skin Care International

📍 Lahore, Pakistan · Hybrid

2 yrs 1 mo

Marketing Team Lead

Dec 2024 – Dec 2025 · 1 yr 1 mo · Full Time

⬆ Promoted

Led marketing team — overseeing SEO, content strategy, social media, and digital campaigns
Planned and executed multi-channel marketing strategies to grow brand visibility
Managed Google Ads, Meta Ads, and organic SEO campaigns simultaneously
Coordinated with design and development teams to ensure brand consistency
Tracked KPIs and delivered monthly marketing performance reports

SEO Specialist

Dec 2023 – Dec 2024 · 1 yr 1 mo · Full Time

Executed full-spectrum SEO — keyword research, on-page, off-page, technical
Built high-authority backlinks through blogger outreach and guest posting
Delivered monthly SEO performance reports with actionable insights

Advance.abudhabi

📍 Dubai, UAE · Remote / International

8 months

SEO Specialist

May 2024 – Dec 2024 · Freelance

Executed data-driven SEO strategies for UAE-based organization
Optimized meta tags, schema markup, internal linking structure
Managed SEO for English and Arabic content — international audience
Built high-authority backlinks through off-page campaigns

Meadow Enterprises

📍 Remote

6 months

SEO Specialist

Dec 2023 – May 2024 · Part-time

Drove organic growth — full-spectrum SEO from keyword research to link building
Executed off-page SEO campaigns — link building and blogger outreach
Delivered weekly performance reports with actionable insights

Institute Cosmetique

📍 Lahore, Punjab · On-site

1 yr 9 mos

SEO Executive

Apr 2023 – Dec 2023 · 9 months · Full Time

⬆ Promoted

Led complete on-page optimization: meta tags, schema markup, internal linking
Built high-quality backlinks through guest posts and blogger outreach
Managed content strategy and SEO-optimized articles for organic growth

SEO Link Builder

Apr 2022 – Mar 2023 · 1 year · Full Time

Built high-quality backlinks — guest posts, directory submissions, outreach
Performed competitor backlink analysis and identified opportunities
Assisted SEO team with keyword research and content suggestions

Mindbridge

📍 Lahore, Pakistan · On-site

7 months

Customer Service Representative

Jan 2022 – Jul 2022 · Full Time

Handled customer queries via calls and emails — quick issue resolution
Managed CRM tools to track and resolve customer concerns efficiently

Certifications

Licenses & Certifications.

Verified credentials from industry-leading platforms — continuously learning and staying ahead.

HubSpot Academy

HubSpot SEO II Certified

Issued Nov 2025 · Expires Dec 2027

Advanced SEO strategy — mastered technical SEO, Core Web Vitals, and content optimization for higher rankings.

Advanced SEO Content Optimization Link Building

Verify ↗

MobileAction

ASO Course Certification

Issued Nov 2025

App Store Optimization — learned keyword optimization, competitor analysis, and app visibility strategies for iOS & Android.

App Store Optimization Keyword Research ASO Strategy

Verify ↗

PAFLA

Certificate of Membership — PAFLA

Issued Nov 2024

Official member of Pakistan Freelancers Association — recognized as a verified SEO & WordPress professional in Pakistan's freelance network.

SEO WordPress Freelancing

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Google

Foundations of Digital Marketing & E-commerce

Issued Dec 2024

Google-certified in digital marketing fundamentals — covers SEO, SEM, e-commerce strategy, and customer lifecycle management.

Digital Marketing E-Commerce Online Marketing

Verify ↗

LinkedIn Learning

SEO Foundations

Issued May 2025

Core SEO principles — keyword strategy, on-page optimization, and e-commerce SEO techniques to drive sustainable organic traffic.

Search Engine Optimization E-Commerce SEO

Verify ↗

Tech Stack

Tools I use every day.

SEO & Analytics

SEMrush

Ahrefs

Google Analytics 4

Search Console

Screaming Frog

Ubersuggest

Keyword Surfer

SEMrush

Ahrefs

Google Analytics 4

Search Console

Screaming Frog

Ubersuggest

Keyword Surfer

Web Development

WordPress

Shopify

WooCommerce

Elementor

HTML5 / CSS3 / JS

Canva

WordPress

Shopify

WooCommerce

Elementor

HTML5 / CSS3 / JS

Canva

Marketing & Ads

Google Ads

Meta Ads

TikTok Ads

Looker Studio

HubSpot

Google Tag Manager

Google Ads

Meta Ads

TikTok Ads

Looker Studio

HubSpot

Google Tag Manager

FAQ

Common questions, honest answers.

Everything you need to know before we start working together.

Still have questions? I typically respond within 24 hours — reach out directly.

Start a Conversation ⚡ 💬 WhatsApp Me

Full-funnel SEO: On-Page, Off-Page, Technical SEO, Keyword Research, and Competitor Analysis — everything needed to grow your organic presence consistently.

Yes — I build on WordPress and Shopify, and every site is optimized for SEO from day one. No extra step needed.

Expect meaningful organic growth in 3 to 6 months depending on competition and your current site health. I always set realistic timelines.

Yes — UAE, UK, USA, Australia, Europe, and Pakistan. I have hands-on experience targeting different markets in both English and Arabic.

Yes — deep technical audit, disavow toxic links, and full recovery plan aligned with Google's guidelines. Penalty recovery is part of my technical SEO service.

Both project-based and monthly retainer pricing are available depending on your goals. Get in touch for a custom quote.

Yes — monthly SEO management with full reporting, regular audits, and content strategy. Ongoing clients get priority support.

Fill out the contact form below or message me on WhatsApp or LinkedIn. I typically respond within 24 hours.

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